The Story of Smartsheet
The Story of Smartsheet YOU ARE THE CHANGE COPYRIGHT © 2022 SMARTSHEET. ALL RIGHTS RESERVED.
We founded Smartsheet with a vision of empowering the individual to innovate and act on their recommendations. It’s our guiding light for everyone who works here: Make your work meaningful, and enrich our company with your ideas. This book was created for you—to share with you the purpose, mission, and stories that have defined the Smartsheet culture over time. Feel free to read it cover to cover, or to enjoy a chapter now and then, as you have time. We hope it will help you understand who we are and where we came from— and to empower you as an individual to create an exciting future here. MARK MADER CEO, Smartsheet
Contents 1 2 3 WHO WE ARE HOW WE LIVE SMARTSHEET IN ACTION An exploration of our corporate An examination of the values A celebration of our culture in identity—where we came that guide us, the competencies action—inside the company and from, the ideas that power that empower our success, and out in the world—as our team our thinking, and the positive how our culture strives to set creates meaningful impacts and presence we aspire to be. a bold example. as our brand continues to grow. PAGES 4–12 PAGES 13–20 PAGES 21–34
1 WHO WE ARE
We empower anyone to drive meaningful change. For our customers, that means we deliver the tools that support a dynamic workforce, and we strive constantly to improve them. Inside Smartsheet, it means empowering you to make an impact, ensuring that our company provides the engaging, inclusive, dynamic environment that challenges you to reach your potential—and go beyond what you think you can do. We celebrate our successes. We learn from our challenges. We support the independence, vision, and accomplishments of our employees. Our relentless pursuit of progress has guided our growth from a Paci昀椀c Northwest startup with a big idea to a global enterprise, with customers ranging from ambitious nonpro昀椀ts to the world’s biggest companies, from government agencies to iconic events like the Super Bowl and the Final Four. In the future, we’re only going to get stronger—because we’ve de昀椀ned the values and competencies that will make our work matter. | 5 WHO WE ARE
We are an idea.
Smartsheet is more than a platform that enables our customers to work faster, better, and more e昀昀ectively. The technology we provide and the culture we’ve built are based on the idea that work matters. We empower people, magnifying the impact and meaning of the projects they undertake. Our platform evolved from the realization that the traditional method of managing work wasn’t agile enough to respond e昀昀ectively in our rapidly changing modern economy. That old structure creates silos of information, restricting the ability of working groups to learn from each other. It limits leaders’ visibility into their operations, hindering decision-making. And because talented people throughout the organization can only see part of the picture, it impedes their ability to accomplish big things. To solve any problem, we must 昀椀rst understand it. Information is the fuel of innovation. | 7 WHO WE ARE
That’s why we created a platform to support dynamic work, optimized for today’s high-speed economy. Dynamic work revolutionizes productivity by managing the workflow and empowering the worker. It fosters and supports collaboration, improving managers’ ability to match tasks to employee skills. It generates meaningful data, heightening decision makers’ ability to visualize operations. And most importantly, it empowers each individual to make the most meaningful impact they can. As a member of the Smartsheet team, whether you’re selling, supporting customers, managing a team, or writing code, you’re increasing the dynamism, e昀昀ectiveness, and impact of the workforces that use our platform. am e e T tur ople & Cul If we work better, everyone, everywhere e s of our P can change the way the world works. Member | 8 WHO WE ARE
When you work here, you positively impact people’s lives. SOMEWHERE IN THE WORLD, there’s a voracious mind working on a problem. A rising star at a global brand. A budding entrepreneur. As their ideas take shape, you’ll give them the tools to bring their solutions to life. SOMEWHERE IN THE WORLD, there’s someone in need. A refugee from conflict g America or calamity. A survivor of personal tragedy. You’ll work with passionate organizations meeting Feedin their needs, and as they rise up from di昀케cult conditions, you’ll be part of the reason why. SOMEWHERE IN THE WORLD, there’s a visionary setting out to accomplish extraordinary things. A scientist pushing the boundaries of knowledge. A changemaker building a movement. You’ll provide the platform that empowers them to change the world. SOMEWHERE IN YOUR MIND, there’s an idea forming that can make an impact. A solution to a problem in your neighborhood. A big idea with global reach. An innovation that will make our platform better. You’ll use Smartsheet to put your ideas into action, and we’ll celebrate with you when you achieve your goals. Spe There is only one you. You are the change. cial Ol ympics | 9 WHO WE ARE
Origins In the early 2000s, information technology had bene昀椀ted millions of organizations but it was still a challenge for leaders and their teams to master the fundamentals of running a business. While billions of dollars had been spent on modernizing systems that powered their 昀椀nancials, supply chains, and sales force automation, the technology that powered the day-to-day processes, projects, and initiatives was stuck in the 90s. The tracking and managing of work, for the most part, was relegated to email, documents, and spreadsheets. Microsoft O昀케ce ruled the day to day. We started in 2005 as Novigo Technologies, with a small but devoted team aimed at developing a tool for leaders to track and communicate organizational objectives to the people who would execute them and to provide a true, current sense of where things actually stood. But as we thought more about the opportunity, we sensed that starting at the top and working down might be the wrong strategy. Were the leaders the ones feeling the pain, or was it really the people “doing the work?” In 2006, we set our course to 昀椀rst help those doing work. Each of our early team members—Brent Frei, Eric Brown, John Creason, Mark Mader, and others—brought dedication, ideas, and capital to make Smartsheet real. ellow house Some of our founders came from Onyx, a client server-era CRM provider. Through that le y ce t i he lit sheet off experience, they witnessed a troubling and widespread pattern: because companies were T t t Smar s the fir still running large portions of their businesses on spreadsheets and email, nobody could fully know the latest version of the truth. Some information was current, while other information was stale. Valuable meeting time had to be given to sorting out who had updated what data when and where. In many companies, spreadsheets had become the digital junk drawers for operations—assorted notes, commitments, metrics, and next steps, without a consistent way to make sense of any of it. How e昀케cient. | 10 WHO WE ARE
We launched Smartsheet in 2006, 昀椀rst as a product name and then as our brand. Our vision was to empower those at the endpoints—the people who directly managed work—to de昀椀ne what they needed to track, to enable sharing it with others, and to connect relevant 昀椀les in the context of their work. Perhaps most importantly, our product would provide what spreadsheets could not: a single version of the truth, presented in a common language anyone could understand, with structure that enabled reporting, alerts, and better data quality. Rank-and-昀椀le managers and their teams started to buy, trusting that Smartsheet’s value would bene昀椀t not only them, but percolate up to higher-level executives. As we began gaining customers, we again expanded our vision and continued to innovate—targeting not just the people at the endpoints but larger teams, then divisions, and ultimately, whole enterprises. But to get there, we 昀椀rst had to face another challenge. Our product was stacked full of features— too “enterprisey,” in a sense—and the user interface presented too steep a learning curve for us to grow the way we wanted to. Realizing this, in 2008 we made the hard decision to adjust our course again, reimagining the platform entirely with a focus on the user experience and rewriting the code from start to 昀椀nish. The objective: build a more capable product while cutting 40 percent of what people needed to learn to realize its full potential. We’re not afraid to pick up the train and put it on a new set of tracks when it’s the right decision. Throughout our journey, we’ve never been about one big idea that changes the world. We’re made up of thousands of ideas that have changed Smartsheet and they’ve come from everywhere in the organization. The Smartsheet platform for dynamic work evolved from our e昀昀ort to create a solution customers felt they couldn’t live without. From the very beginning, it’s been our willingness to innovate, progress, and expand the way we serve our customers that’s allowed us to grow into a market leader and make a di昀昀erence in the world. | 11 WHO WE ARE
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Our path Rebuilt platform from the ground up Became publicly traded on the NYSE Third chapter Smartsheet founded of Smartsheet First ENGAGE customer conference begins 2005 2010 2017 2018 2021 TEAM TECHNOLOGY GROWTH 2012 First sales rep hired 2010 First partner integration 2011 Moved to Bellevue Place 2013 Commercial Sales formed 2013 First mobile app launched 2017 Boston o昀케ce opened 2014 Customer Success 2015 Control Center launched 2018 London and Edinburgh team formed 2016 Dashboard launched o昀케ces opened 2016 Consulting team formed 2016 Card View launched 2020 Adapted to distributed + remote work 2018 Acquired Converse.AI 2021 WorkApps launched 2020 Sydney o昀케ce opened 2019 FedGov team formed 2021 Work Insights launched 2021 First hires in Costa Rica and Germany 2019 Acquired 10,000ft and Slope | 12 WHO WE ARE 2020 Acquired Brandfolder
2 HOW WE LIVE
The Smartsheet Way We’re not just trying to be better at our jobs. We’re trying to make our jobs better for the world. “The Smartsheet Way” is our guide to the values and competencies that we expect of ourselves, both as a company and as individuals. Just like the platform, we intend our values to change the way work gets done, proving that by seizing opportunity, winning with integrity, prioritizing "we" before "me", and pursuing progress, we can drive better outcomes for our team, our shareholders, and our customers. In the same way that we apply the best formula to meet a customer challenge or write the best line of code for a module, we’ve developed our core values— the beliefs that guide Smartsheet as a company—and our core competencies— the behaviors that position you for success here—to de昀椀ne what we believe is a better way to work. As we live these values and competencies, we make our company an example of the purpose and power of dynamic work. Together, we are creating the dynamic platform to empower everyone, everywhere to change the way the world works. | 14 HOW WE LIVE
VALUE ONE Seizing opportunity Opportunity often comes in the form of a challenge. We discover it when something isn’t working. When we’re out of our comfort zone. When we’re faced with a problem we don’t know how to solve. How we respond to challenges de昀椀nes how we take advantage of opportunities. Smartsheet exists to empower our customers to drive change. We see the challenges they face as opportunities for us to do our best work, whether that comes in the form of meeting a speci昀椀c customer request or developing a new tool that will bene昀椀t everyone. As we lean into those challenges with a spirit of cooperation, we 昀椀nd opportunities for service and innovation. Seizing opportunity means seeking discomfort—昀椀nding and 1199 meeting challenges with the mindset that overcoming them ngage - 2020 t E enables us to accomplish great things. raining a T | 15 HOW WE LIVE
VALUE TWO Winning with integrity Winning is in our DNA. We’re a company of people united in our passion for a new and better kind of work. Because we’re built with that passion, we push ourselves hard to do whatever it takes to make a feature, a formula, or a tool work better. To win for ourselves. To win for our team. To win for our customers. But how we win matters more than winning itself. Maintaining our integrity is an outcome just as important as closing a sale or helping a customer overcome a challenge. This means being honest with our customers, our colleagues, and ourselves. It means being transparent about our work. It means remaining determined to do the right thing, even when the right thing is hard to do. When we face an ethical choice between sacri昀椀cing our integrity to reach a goal and risking failure to keep our integrity intact, we take it as a win to prioritize what we believe ahead of what we could achieve. | 16 HOW WE LIVE
VALUE THREE Prioritizing "we" before "me" We can all accomplish great things individually, but they pale in comparison to what we can accomplish together. This truth has been demonstrated throughout human history, from the construction of ancient wonders to our response to modern tragedies. We’re at our best when we invest our immense capacity for progress in something greater than ourselves. At Smartsheet, we’re all part of a collective e昀昀ort to solve problems, some that deliver huge economic wins to our customers, some with actual life-and-death stakes. We pride ourselves on being a good corporate citizen—caring about the e昀昀ects of our work on our society and on the world. That ethic binds us together as one inclusive team, committed to strengthening, improving, and providing our platform to empower everyone, everywhere to make their work matter more. We celebrate each other’s successes, big and small, cheering our teammates Smar t she e t on as we work to further the mission that makes us all better. #CanDo | 17 HOW WE LIVE
VALUE FOUR Pursuing progress Regardless of how well we’re doing, there’s always a better way. When we put our faith in progress, we achieve more, and we achieve better. We live this value through the model of dynamic work, which achieves more than just streamlining workflows and driving business outcomes. It promotes diverse viewpoints and fosters community. It democratizes opportunity by empowering individuals at any level of an organization to make an impact. It simpli昀椀es administration, allowing our customers to focus less on process and more on purpose. By changing the way work gets done, we turn ideas into action and vision into reality, supporting the optimism that drives users to turn to us to enhance the impact of their work. We share that optimism, knowing that what we do has meaning to our customers and the needs they meet around the world. As a member of our team, you’re empowered to identify where progress is needed, pursue it, and make what we do matter more. | 18 HOW WE LIVE
CORE COMPETENCIES To live our values most e昀昀ectively, we invested heavily in de昀椀ning 昀椀ve core competencies— the individual behaviors that will uphold our We exist to culture, enhance our brand, and enable you empower to make your work matter here. 1. DRIVE RESULTS anyone Consistently achieve results, even under tough circumstances. to drive 2. TAKE ACCOUNTABILITY Step up to your own, and your team’s, responsibilities. meaningful 3. EARN TRUST Gain the con昀椀dence and trust of others through straightforwardness, integrity, and consistency. change. 4. VALUE AND LEVERAGE DIFFERENCES Seek out the diverse perspectives and talents of others. 5. CONTINUOUSLY LEARN AND ADAPT Actively learn through experimentation when tackling new challenges. | 19 HOW WE LIVE
THE SMARTSHEET WAY VISION Together we are creating the dynamic platform to empower MISSION We exist to empower everyone everyone, everywhere to change the way the world works. to drive meaningful change. SEIZING WINNING WITH PRIORITIZING “WE” PURSUING OPPORTUNITY INTEGRITY BEFORE “ME” PROGRESS VALUES We’re comfortable getting We love to win, but not at We work together as one team We believe deeply that better, We are collectively uncomfortable, because all costs. We always strive in service of our mission, and fairer, and further is always committed to . . . we know that if we’re not to act with honesty and celebrate the big and small possible. We work in progress continuously evolving and transparency, and to do the successes of each other and and empower others to do improving, we’re falling behind. right thing, even when it’s hard. our customers along the way. the same—for individuals, for business, and for society. DRIVE TAKE EARN VALUE & LEVERAGE CONTINUOUSLY CORE RESULTS ACCOUNTABILITY TRUST DIFFERENCES LEARN & ADAPT COMPETENCIES Consistently achieving Stepping up to your Gaining the con昀椀dence Seeking out the diverse Actively learning through At our best we each . . . results, even under own, and your team’s, and trust of others through perspective and talents experimentation when tough circumstances. responsibilities. straightforwardness, of others. tackling new challenges. integrity, and consistency. | 20 HOW WE LIVE
3 SMARTSHEET IN ACTION
Not all heroes have capes or code names, but wherever there's a disaster, an injustice, a danger, or a need, people will rise to the occasion. Everything we do at Smartsheet is an opportunity to give those heroes a superpower. We equip them with a platform that ampli昀椀es their e昀昀ort, accelerates their progress, and maximizes the impact they achieve. We embrace our customers’ success as our own. Our lore is full of their stories—problems solved, needs met, great ideas brought to life, success earned for individuals and the companies that employ them. We take pride in those accomplishments, knowing that our e昀昀ort We live in makes people’s work matter more. The following stories describe the impact our people and our customers have on a world full the world. This is what being a member of our team means—making your work matter to the organizations we empower of heroes. and the people they serve. | 22 SMARTSHEET IN ACTION
The creation of Control Center Control Center grew out of a challenge that a team of Smartsheet innovators saw as an opportunity Shaw Industries was using Smartsheet to manage hundreds of nearly identical projects. Once the projects were set up, our platform dramatically improved their ability to manage them. But building each of those projects required Shaw to manually enter 192 items, creating extra work and increasing the likelihood of an entry error. Our team realized that Shaw needed a new tool to automate the creation of additional projects and provide visibility and management across its large project portfolio. We also realized they weren’t alone in this need: other organizations with large product portfolios would bene昀椀t as well. The e昀케ciency that Control Center brought to Shaw’s operations allowed it to multiply its rate of expansion—and grow rapidly into a company with $6B in annual revenue. Working with Shaw’s team and others, we continued to build features to enhance visibility and empower customers to manage resources, forecast needs, and set goals. After launching Control Center for Shaw, we continued to innovate, building dashboards that provide visibility and insight into project portfolios and adding features that customers need. We created Control Center by embracing our values and striving to empower customers to maximize the impact of their work. Today, it's one of our most-used features for large organizations, powering the project portfolios of marquee brands around the world. | 23 SMARTSHEET IN ACTION
Changing lives in San Bernardino For years, KEYS has taken an assertive approach to bringing services to the unhoused in San Bernardino, CA: sending 昀椀eld workers into the streets to bring housing to those who need it, then assisting their clients through the stages from a temporary hotel room to a permanent home. In 2019, they came to us with a problem. To take the 昀椀rst step toward providing housing for a new client, their 昀椀eld representatives had to 昀椀ll out a paper form, bring it to the o昀케ce for processing, and then deliver a paper voucher for a hotel stay to their client. That process took 72 hours—too long to respond to a person in crisis. During that window, clients fell out of the process. Sometimes they disappeared. | 24 SMARTSHEET IN ACTION
We took on the project of building the management tools KEYS needed, knowing that the faster they got a new client into housing, the more likely it was that person would get ABOUT KEYS their life back. That meant automating the processes of pairing a client with an available room, reserving KEYS programs and services o昀昀er the room, and arranging for payment. Further, because KEYS focuses on getting clients into rapid re-housing intervention self-sustaining lifestyles in permanent housing, it meant tracking clients through the whole to economically disadvantaged process, from the 昀椀rst night in a hotel to the day they were able to pay their own rent. individuals and families using a Housing First Approach—a The 昀椀eld workers who spend every day on the streets of San Bernardino, connecting with those proven method in which people in crisis and paving the way for them to recapture the promise of their future, are heroes. experiencing homelessness can They’re creating hope and saving lives. To empower their e昀昀ort, we set out to deliver achieve stability regardless of a solution that did everything they needed—and more. their challenges. Today, that solution allows KEYS 昀椀eld workers to connect new clients with housing using an app on their mobile devices. Instead of three days, the process takes two hours, during which KEYS can stay in touch with its clients to ensure that they arrive safely at the hotel where they’ll begin their journey back to stability. Our solution also generates data that provides insight into the 昀椀ght against homelessness. “Every row of data is a life That data helps to de昀椀ne the methodologies and funding needed to end the epidemic of homelessness that’s impacting towns and cities across America. whose story deserves to KEYS is one of many organizations we’re supporting with our platform and through our work to be told with dignity.” help end homelessness. We’re also providing the organizational core for Urban Vision Alliance, a visionary nonpro昀椀t working to build collaboration among the agencies and organizations creating new housing throughout the United States. And we’re supporting the City of JERÉ J. THRASHER, Ed.D. Detroit’s homelessness response outreach. Executive Director, KEYS Through these projects, we’re improving templates that can be used by any organization, anywhere to have a meaningful impact on the lives of people experiencing homelessness. | 25 SMARTSHEET IN ACTION
Delivering testing and data during COVID-19 On March 14, 2020, while on a Saturday morning Costco run with his daughter, Mark Mader received an urgent call from Bryan Langford, VP—Implementation, Planning, and Support at Roche Diagnostics. Roche had developed the 昀椀rst rapid testing system for COVID-19, but it needed a system to track an extraordinarily complex deployment. As good as his team was, Bryan knew it would take them months to get a viable solution working. And with COVID-19 proving frighteningly fatal, every day that passed was going to cost lives. Immediately, Mark got Smartsheet to work. By that Saturday night, we’d assembled a core team to tackle Roche’s most urgent needs. Although no one knew it then, that team would barely sleep for the next several months. | 26 SMARTSHEET IN ACTION
Testing kits were going to go out to labs all over the country and Roche needed to track them through their life cycle. That required an easy-to-use entry tool since the personnel in testing Employees Coronavirus labs wouldn’t be able to use a complex interface. After the data was collected, it needed to Prepardeness Portal be immediately accessible to Roche to inform the allocation of supplies. This required the automation of reporting and complex logistical hierarchies. For three days, our team worked around the clock, and by Tuesday, March 17, they had a working Travel/Illness Travel/Illness Con昀椀dential - O昀케ce prototype that was immediately rolled out to testing labs around the country. By the following Intake Form Intake Sheet At Risk Employees Locations Monday—nine days after Mark received the call from Roche—the team achieved its 昀椀rst day of 100 percent data accuracy, setting the stage for the largest and fastest disease testing deployment in human history. But we weren’t done. With pockets of virus spread appearing suddenly nationwide, public HR Team/ COVID-19 agencies were struggling to keep their communities safe. Those policymakers needed data, Responsible Persons Comms Tracker Coronavirus and they needed it fast. prepardness What began as a project to guide and track the allocation of testing kits became a Herculean setup dashboard e昀昀ort to collect the epidemiological data policymakers needed to guide public health decisions. Risk Assesement To meet that need, the team designed tools to capture test results and other metrics and Matrix created easy-to-use dashboards to render the data meaningfully to a wide variety of end users. By late April, the Roche-Smartsheet team was receiving and quality checking data during the day, then seeing the data referred to in a White House press brie昀椀ng that evening. For those in the room at Smartsheet, it was surreal to see the numbers they’d put together broadcast “It’s the most meaningful live just hours later on the national news. And it drove home just how much the work they were work I’ve ever done.” doing mattered. The data Roche gathered through its testing deployment gave medical professionals, leaders, and the public their 昀椀rst way to understand and begin to manage the COVID-19 pandemic. MINDY CORDOVA When vaccines became available in late 2020, the solution Roche and Smartsheet had Customer Success Manager, Smartsheet developed to deploy testing kits was repurposed to support the vaccine rollout. | 27 SMARTSHEET IN ACTION
Being the eye of the storm In August of 2017, Hurricane Harvey slammed into the coastlines of Texas and Louisiana, starting one of the worst hurricane seasons on record. Followed quickly by Category 5 Hurricanes Irma and Maria, the season devastated the Caribbean and Southeastern US, claiming over 3,000 lives and doing almost $300 billion in damage. For Starbucks, the hurricanes created a problem that a昀昀ected both its people and its business: with landlines and internet connections down, district managers had no way to assess the impact on either store employees or the stores themselves. They scrambled to connect with all the employees they could 昀椀nd, lacking access to contact information databases or other resources. Thousands of miles from Harvey’s fury, at Starbucks headquarters in Seattle, the focus was on the people. For a company that prioritizes its employees, having no insight into the health and wellbeing of thousands of partners during a crisis was unacceptable. A leader in Public A昀昀airs put together a focused, 昀椀ve-person IT team, which set out to solve the problem using our platform. | 28 SMARTSHEET IN ACTION
Using Smartsheet’s powerful tools for rapid app development, the team quickly developed a smartphone app in our platform, which provided managers with contact information for employees and a simple user interface to verify their status. Are you okay? Have you evacuated safely? Do you need help—and if so, how can we help you? While allowing Starbucks to act compassionately and deliver support to employees, the app also made it possible for employees able to return to work to reopen stores. As the doors opened, those locations provided free co昀昀ee and needed comfort to 昀椀rst responders, disaster relief workers, and those reeling from the disaster. With over 1,500 stores a昀昀ected by Harvey, Starbucks also faced a massive operational challenge. The standard procedure for reporting damage at a location wasn’t adequate to handle the scope Form builder and mobile form or the scale of wreckage from a multi-state natural disaster. Following previous hurricanes, Starbucks had been unable to gather the documentation and evidence required to make insurance claims. The Starbucks team then added a form to the app that empowered district managers to document and photograph the damage to stores using their mobile devices. That evidence allowed Starbucks to initiate claims immediately, for the 昀椀rst time ensuring that the damage While allowing Starbucks to done by a disaster was precisely reported, quickly repaired, and properly covered by insurance deliver support to employees, Days after Harvey, Irma slammed into Florida and roared up the Atlantic coast. Behind Irma came Maria, devastating Puerto Rico, and other islands in the Caribbean. In the years since, the app also made it possible for each hurricane season has brought a new wave of catastrophe, and as a global organization, employees to reopen stores. Starbucks has seen its stores and employees ride out natural disasters of every kind. Nothing can stop the forces of nature, but thanks to the capabilities we’ve developed to empower organizations to respond quickly to a crisis, Starbucks is now better equipped to meet disasters with care and intelligence—making sure employees are safe, reopening locations to provide needed employment and services, and establishing islands of stability as communities rebuild. | 29 SMARTSHEET IN ACTION
How are you using Smartsheet? In the Bellevue home o昀케ce, CEO Mark Mader often does the rounds of the lunchrooms, connecting with Smartsheeters at every level of the company. Rather than engaging only in gage 20201199 pleasantries and small talk, however, he’ll often inquire how you’re using Smartsheet outside n t E of the o昀케ce. sheet a t ing Smar ar For some, it may seem intimidating to fall into casual conversation with the CEO about how Sh we’re using the platform outside of the o昀케ce. But Mark’s habit encourages creative thinking. How can you use Smartsheet to drive meaningful change? What impact do you want to make, here at work or out in the world? What progress can you pursue? The more we think about making the world better, the more energy we have for our work. And the more likely we are to use our platform to solve the problems we care about. It’s that thinking that keeps us in a mindset of progress, reminding us that we can always 昀椀nd a better way. | 30 SMARTSHEET IN ACTION
CONVERSE.AI Converse.AI was our 昀椀rst acquisition—a pioneer in the development of natural-language chatbots for business communications. Growing Today, its technology allows business leaders to easily build and manage bots without writing code, and its talent remains involved as members of the product team. a better SLOPE Slope was purpose-built by TernPro to allow teams to collaborate on and manage creative work. Incorporating its functionality into Smartsheet Smartsheet’s core platform extends our support for the creative industries when tackling new challenges. 10,000FT A SaaS platform that improves decision-making and forecasting through real-time capacity planning, resource management, We strategize acquisitions to add products, and reporting, 10,000ft was rebranded within our platform talent, operations, brand equity, and as “Resource Management” in October 2021. opportunities for synergistic value, enhancing BRANDFOLDER our ability to support dynamic work. A leader in digital asset management (DAM), Brandfolder combines with our platform to support dynamic workflow management related to content and collaboration. It was rebranded as “Brandfolder by Smartsheet” in September 2021. Through these and other acquisitions, we’re adding talent that stays with us, and we’re expanding our ability to make work matter for our customers. | 31 SMARTSHEET IN ACTION
We’re empowering anyone, anywhere to change the way the world works. eam ur Edinburgh T We know that we live in a world full of challenges to be overcome O and heroes yet to 昀椀nd their superpower. As we grow, achieve, and innovate, everything we do equips the heroes of today and tomorrow with the tools they need to create meaningful impacts. Because the world THE CHANGEMAKERS, who will improve their companies’ is full of heroes. performance and drive results for their customers. THE PEOPLE IN NEED, waiting to be connected to services Today, we support the dynamic, collaborative work of thousands of customers that will change, and sometimes save, their lives. in hundreds of countries around the world. We provide the best platform in our industry, leading the way in cutting-edge thinking and demonstrating the THE VISIONARIES, setting out to accomplish extraordinary things power of a values-driven culture that celebrates success, rewards innovation, and is bold in its commitment to pursue a better way. AND YOU. As a member of the Smartsheet team, you’re We pioneered the idea of dynamic work, and as we grow, we’re bringing its empowered to make a di昀昀erence, here and in the world. bene昀椀ts to organizations around the world—making them stronger, more agile, better able to respond to crises, and more impactful when they pursue projects What will it be? that make the world better. | 32 SMARTSHEET IN ACTION
“The 昀椀rst chapter of our story was the beginning of our company. The second chapter was the IPO until now. This is the beginning of the third chapter of Smartsheet.” MARK MADER CEO, Smartsheet | 33 SMARTSHEET IN ACTION
You are the change.
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